Halloween candy isn't as popular as it used to be.
This time of year is when candy sales are at their highest because people get ready to give out treats for Halloween. According to information from Nielsen, candy corn is not as popular as it used to be, and Americans are buying less of it each year.
According to a report from CNN, the sales of candy corn have been going down since 2018, and in 2022, only 12.7 million packages were sold, which is the lowest ever. By October 14th of this year, only 5.3 million packages of candy corn have been sold.
"It's not like, 'Yeah, it's OK.' Either people love it or hate it," author Beth Kimmerle told the news network.
When it comes to marshmallow-type treats, Kimmerle explains that companies find it simpler to change the appearance and flavors compared to candy corn. "So think about a Peep, You can coat it with sugar, you can colorize that sugar, you can color the inside of it. You can make it into different shapes. There is a lot of flexibility that you can have with marshmallows." Kimmerle continued.
She added, "Gummies bounce around playfully in your mouth while you're chewing and then they dissolve. It's not a marshmallow, it's not a hard candy. It's somewhere in between. I would put it into the category of something that people feel compelled to buy because of the nostalgia factor. I remember it from my childhood, and the younger people don't. And candy is as much about memory as it is about the actual taste."
When it comes to Halloween candy, chocolate is the favorite. Most people prefer milk chocolate, and it's the top choice in the weeks before Halloween. Non-chocolate chewy candies come next in popularity, followed by gummy treats. After that, you have "Other" candies and dark chocolate to complete the top 5 favorites.
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